Pinterest is great for small businesses. It’s the perfect platform to share your content and has a much longer life than content you share on social media platforms like Instagram.
In fact, I still get traffic to my site from Pins I pinned 2 years ago!
Whatever type of content you create, it’s important to remember that Pinterest is a search engine, not just another social media platform so whilst this post covers the visual aspects of creating pins, remember that captions and keywords are important too.
Over the years Pinterest has changed from being a place where people shared single, static image pins that linked through to their blog posts, to a place where we can be much more creative with the types of pins we can create and share.
So let’s dive into three different types of pins you can create to step up your Pinterest game.
And if the idea of another platform to create content for makes you break out in a cold sweat, there are helpful people (*Ahem* hello) who offer a range of Pinterest services. From Audits to Account Management. Or if you want an expert to set it up and then manage it yourself I offer that as well. Or if you just want to have a play there are some templates here to get you started!
VIDEO PINS
Like most platforms right now, video content is performing well on Pinterest. You may have even noticed yourself when you’re scrolling through the sea of images on Pinterest, your attention is grabbed by the moving video pins on the screen.
Video pins should be between 15 seconds to 1 minute and, like your other pins, should be eye catching. Try to grab your audience’s attention within the first 3 seconds - as we know, people have a particularly short attention span when it comes to scrolling online so make those first few seconds really count!
It’s also a good idea to create video pins that don’t need sound i.e. all relevant information is displayed visually. Many people browse Pinterest with no sound on or listening to something else entirely. If your video does have audio, make sure to include subtitles and ensure that they are displayed large enough to be read.
IDEA PINS
Idea pins are great for businesses because you can use a series of up to 20 images, text or videos to tell a story. They are similar to Instagram and Facebook Stories and are great for repurposing existing videos and content that you already have (who doesn’t love repurposing content!).
One of the great things about Idea Pins is that you can create completely original content that provides lots of value (both in the visual elements and the details page) rather than one static image that links through to a URL. This means that you can share a lot of information with your audience right inside the Pinterest platform.
Use idea pins to really engage with your audience and increase brand awareness. Whilst you can’t include a link on Idea Pins, it’s definitely worth experimenting with them to raise your brand awareness and connect with your audience who are on Pinterest.
INFOGRAPHIC PINS
Infographics are a great way for Pinterest users to consume information without having to leave the Pinterest platform.
There have been so many times when I’ve been searching Pinterest for information and clicked through multiple pins that simply aren’t what I’m looking for (or even what they say they are!)
With Infographic Pins you can display the essential information in a visual format for Pinterest users to scan. They can then click through to the full article or post that you are linking to that supports the infographic.
Infographic Pins really help to create trust and increase your credibility and position as an expert in your niche.
Whether you’re brand new to Pinterest or you’re just looking for ways to refresh your strategy and increase your reach, it’s time to try out different types of pins on your account.
And if you've got a question I can help you with, pop over and join my Free Facebook group
