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Jennifer Heppell
Feb 15, 20246 min read
Is Your Email Deliverability Strategy Working? 7 Key Steps to Ensure Success
This is a list of practical steps to have an effective email deliverability.
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Jennifer Heppell
Feb 2, 20244 min read
Top Email Marketing Trends to Boost Your Strategy in 2024
This blog post delves into the top email marketing trends shaping the way we engage with our inboxes this year, and beyond.
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Jennifer Heppell
Jan 30, 20246 min read
5 Stages of Email Marketing Funnel
An email marketing funnel is a strategic approach that aligns email content with the sales funnel stages, addressing specific user needs.
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Jennifer Heppell
Jan 15, 20245 min read
Lead Magnet Mistakes Most People Make
This list will change your marketing game. Understanding lead magnet mistakes enhance your overall digital marketing strategy.
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Jennifer Heppell
Jan 4, 20245 min read
What Makes a Good Lead Magnet?
This guide outlines practical steps for creating effective lead magnets, and emphasizes importance of building relationships with clients.
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Jennifer Heppell
Dec 21, 20234 min read
Reasons why Verifying Email Address List is Important
Discover why verifying email address list is important and how it can affects to your email marketing campaigns.
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Jennifer Heppell
Dec 16, 20235 min read
How to Write An Email That Converts?
This guide explores crafting impactful emails that not only get opens but also drive meaningful actions.
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Jennifer Heppell
Dec 8, 20233 min read
Tips for Successful Email Workflow Management
This efficient guide delves into email workflow management—essential for optimizing marketing strategies.
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Jennifer Heppell
Nov 28, 20235 min read
Automated Email Campaigns
This is a quick guide about automated email campaigns.
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Jennifer Heppell
Nov 23, 20234 min read
Email Automation: Streamlining Your Marketing Efforts
In marketing, every marketer faces a point where time constraints, particularly in email marketing with its personalised demands, become...
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Jennifer Heppell
Nov 10, 20235 min read
Email Marketing Metrics and KPIs To Track
Email marketing is a powerful tool for promoting products and services, enabling businesses to stay in touch with customers and tailor...
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Jennifer Heppell
Oct 2, 20235 min read
The Basics of Digital Marketing
Did you know that in the United Kingdom alone, a staggering 66.11 million people were active internet users at the dawn of 2023, marking...
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Jennifer Heppell
Sep 26, 20233 min read
5 Marketing Activities You Need To Automate Right Now
This is a blog that tackles simple things that need to be automated in your business to make work more efficient and progressive.
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Jennifer Heppell
Sep 17, 20234 min read
Why Does Marketing Automation Fail?
Marketing automation, despite its potential benefits, can sometimes fall short of expectations. Typically, a bit more than half of...
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Jennifer Heppell
Sep 9, 20234 min read
Nurturing Leads with Email Automation
This is a quick guide about nurturing leads with email automation.
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Jennifer Heppell
Sep 4, 20233 min read
Marketing Automation and Customer Relationship Management (CRM)
In business, keeping customers happy is important. But how do you do it efficiently? That's where CRM (Customer Relationship Management)...
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Jennifer Heppell
Aug 29, 20234 min read
Generate Leads Using Marketing Automation
This is a guide in understanding how marketing automation help in generating leads.
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Jennifer Heppell
Aug 24, 20234 min read
Ways to Make Marketing More Personal with Segmentation
Audience segmentation divides markets into trait-based groups, allowing personalized messages and connections for engagement.
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Jennifer Heppell
Aug 18, 20233 min read
The Power of Personalisation in Marketing Automation
Have you ever wondered how businesses keep up with the fast-changing digital world? Every day, people's likes and actions are shifting,...
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Jennifer Heppell
Jul 4, 20232 min read
Simple Ways to Improve Your Email Conversion Rates
Many struggle to convert subscribers into paying customers through their email sequences, no matter how good the content.
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