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Low Open Rates? Here's Some Reasons Why
In this article, we delve into several factors that may be contributing to your low open rates and offer actionable insights to help you.
Jennifer Heppell
Feb 23, 20244 min read
13 views


Is Your Email Deliverability Strategy Working? 7 Key Steps to Ensure Success
This is a list of practical steps to have an effective email deliverability.
Jennifer Heppell
Feb 15, 20246 min read
19 views

The Ultimate Guide to Email Subject Lines
This is a list of strategies to tailor your email subject lines for an improved results from your email marketing efforts.
Jennifer Heppell
Feb 10, 20246 min read
15 views


Top Email Marketing Trends to Boost Your Strategy in 2024
This blog post delves into the top email marketing trends shaping the way we engage with our inboxes this year, and beyond.
Jennifer Heppell
Feb 2, 20244 min read
15 views


5 Stages of Email Marketing Funnel
An email marketing funnel is a strategic approach that aligns email content with the sales funnel stages, addressing specific user needs.
Jennifer Heppell
Jan 30, 20246 min read
20 views


Lead Magnet Mistakes Most People Make
This list will change your marketing game. Understanding lead magnet mistakes enhance your overall digital marketing strategy.
Jennifer Heppell
Jan 15, 20245 min read
25 views


What Makes a Good Lead Magnet?
This guide outlines practical steps for creating effective lead magnets, and emphasizes importance of building relationships with clients.
Jennifer Heppell
Jan 4, 20245 min read
23 views


Reasons why Verifying Email Address List is Important
Discover why verifying email address list is important and how it can affects to your email marketing campaigns.
Jennifer Heppell
Dec 21, 20234 min read
14 views


How to Write An Email That Converts?
This guide explores crafting impactful emails that not only get opens but also drive meaningful actions.
Jennifer Heppell
Dec 16, 20235 min read
17 views

Tips for Successful Email Workflow Management
This efficient guide delves into email workflow management—essential for optimizing marketing strategies.
Jennifer Heppell
Dec 8, 20233 min read
38 views

Automated Email Campaigns
This is a quick guide about automated email campaigns.
Jennifer Heppell
Nov 28, 20235 min read
76 views


Email Automation: Streamlining Your Marketing Efforts
In marketing, every marketer faces a point where time constraints, particularly in email marketing with its personalised demands, become...
Jennifer Heppell
Nov 23, 20234 min read
29 views


Email Marketing Metrics and KPIs To Track
Email marketing is a powerful tool for promoting products and services, enabling businesses to stay in touch with customers and tailor...
Jennifer Heppell
Nov 10, 20235 min read
26 views


How to Set Social Media Goals
This is a guide in setting a well defined objectives/goals for your social media marketing efforts.
Jennifer Heppell
Nov 9, 20235 min read
17 views


Strategies for Social Media Lead Generation
This is a list of strategies for social media lead generation that will greatly impact your business.
Jennifer Heppell
Oct 27, 20236 min read
43 views


Tips for Successful Social Media Marketing
These tips will help you to have an effective and successful social media marketing campaign.
Jennifer Heppell
Oct 25, 20235 min read
195 views


The Basics of Digital Marketing
Did you know that in the United Kingdom alone, a staggering 66.11 million people were active internet users at the dawn of 2023, marking...
Jennifer Heppell
Oct 2, 20235 min read
40 views


Ways to Make Marketing More Personal with Segmentation
Audience segmentation divides markets into trait-based groups, allowing personalized messages and connections for engagement.
Jennifer Heppell
Aug 24, 20234 min read
24 views


The Power of Personalisation in Marketing Automation
Have you ever wondered how businesses keep up with the fast-changing digital world? Every day, people's likes and actions are shifting,...
Jennifer Heppell
Aug 18, 20233 min read
28 views


Simple Ways to Improve Your Email Conversion Rates
Many struggle to convert subscribers into paying customers through their email sequences, no matter how good the content.
Jennifer Heppell
Jul 4, 20232 min read
39 views
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